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An Evening At The Sons of London Launch

Last week I attended the launch of the new luxury men’s shoe brand, Sons of London. Set in a edgy tunnel in Shoreditch which created a perfect mood for the event. The brand has launched with a definitive men’s shoe collection which is comprised of five distinguished styles. From Oxfords to Chelsea Boots, each shoe combines timeless design and the finest craftsmanship.

Sons of London are meticulously handcrafted, down to the last stitch, and are essential for the modern gent. Each shoe is cut from the finest full-grain Tuscan leather and hand sculpted by artisans in Italy’s Le Marche region. Each pair undergoes 150 steps in its making, under the care of a team of 16 master craftspeople in a second-generation family-owned factory. How crazy is that?

Overall it was a great night with amazing music. I got to speak to the founder of Sons of London himself, Sepand Oboudiyat. As a former city professional he saw a gap in the market and started up his own brand. I also got to try on the shoes and I must admit I'm in love with them. Each style is offered in a range of colours, and priced between £180 and £200.

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